My Brest Friend was developed in a laboratory of new moms, babies, and breastfeeding experts who set out to create a pillow whose sole purpose was to answer all the needs of breastfeeding moms and babies. 50 prototypes and a global patent later, the pillow is loaded with features moms love: Wrap around design secures to the body helping mom and baby maintain positioning and latch-on. Back rest helps you maintain good posture during feeding and prevents sore back and neck. Firm, flat cushion keeps baby from rolling. Adjustable, silent-release strap fits Moms or Dads comfortably and unlatches without waking baby. Arm and elbow rests eliminate shoulder stress.